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About Us


Waffle On was launched in 2012 with the goal to make the best freshly baked waffles on the streets of London.

Our founders Bettina Frohn and Eddie Ruffett developed our signature buttermilk waffles and launched at Malty Street Market in a freezing cold winter. Since then, we have been a constant at Maltby Street and other food markets across London. We have grown and evolved and we now cater at the UK’s biggest festivals and events while we have also become regulars at food pop-up caterings at media or tech companies, financial institutions in The City and on set of major film studios.

Our consistent aim is to serve you ‘London’s Best Waffles’ (Evening Standard).

We look forward to feeding you
Eddie Ruffett

Our Charity Partner……


We can cater for your company, event or your private party. Simply let us know what you're looking for and we will create a tailored menu and send you a quote within a few days.

If you’d like to speak to us please call Eddie on +44 777 61 660 71. Alternatively, you can send an email to hello@waffleon.net or click on BOOK US to get in touch via our message form. 
We look forward to hearing from you


Over the last 6 years we’ve served our waffles at hundreds of events and organisations. We’re hugely proud and honoured to work with some of the biggest names in business.